A Marca Paleta Tipo Logo Voz Brand Guide Assets Apêndice

High Hopes

Art in motion

Artistic clothing that turns young people into living art

01 — The Brand

High Hopes

Artistic clothing that turns young people into living art

Mission

We create unique pieces that let young people express their individuality through wearable art.

Proposition

Você obtém roupas exclusivas com estampas artísticas originais que refletem sua personalidade criativa.

Differentiator

We are the only brand that combines contemporary art with young streetwear in limited editions.

02 — Color Palette
Colors of Creativity
A palette that balances warm, energetic tones with neutral bases, reflecting artistic passion and youthful sophistication.
Papel Cru
#F5F2E8
Main background and visual breathing room
AA-large 3.4:1 vs logo fg
Vibrant Coral
#F03E4C
Highlight elements and main CTAs
AA-large 3.4:1 vs logo bg
Vibrant Coral
#F03E4C
Action buttons and interactive elements
AA-large 3.4:1 vs logo bg
Rosa Energia
#FF6B85
Secondary highlights and supporting elements
fail 2.4:1 vs logo bg
Urban Graphite
#1A1716
Main titles and high-contrast text
AAA 15.9:1 vs logo bg
Snow White
#FEFCFA
Alternative backgrounds and clean spaces
AAA 17.4:1 vs neutral dark
Soft Sand
#EFE9E0
Alternating sections and content cards
AA-large 3.2:1 vs logo fg
Sage Gray
#8B7B73
Secondary text and captions
AA-large 3.6:1 vs logo bg
03 — Typography
Expressive Typography
The Fraunces display + Inter body pairing communicates artistic creativity and contemporary readability — ideal for our young audience.

Display

High Hopes
Fraunces · titles, hero, large numbers

Body

High Hopes
Inter · body text, UI, labels
Fraunces brings artistic, expressive personality, while Inter delivers modern readability — perfect for young digital content.
DisplayHigh Hopes
H1Section title
H2Subtitle
BodyLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt.
CaptionTexto pequeno de apoio, metadados
05 — Tone of Voice
How the brand speaks
Our voice is authentic and inspiring, speaking directly to young creatives in an honest, energetic way.

Authentic

We don't follow trends — we set them. Our art comes from the heart, not from algorithms.

Energetic

Every piece is a burst of creativity. Ready to turn the street into your personal gallery?

Inclusive

Art has no gender, age, or standard. If you breathe creativity, you have a place in our community.

Inspiring

Sua próxima obra-prima pode estar esperando no seu guarda-roupa. Que história você vai contar hoje?

Cool

Forget dress-code rules. The bolder you go, the more you belong here.

Next

Tipo aquele amigo que sempre te incentiva a ser sua versão mais criativa e corajosa.

06 — Brand Guide
Complete brand manual
A PDF with every application guideline consolidated — cover, logo on different backgrounds, clearance area, minimum reduction, palette with CMYK codes, typography, and signage on pieces. Ready to print ou or share with suppliers, agencies, and new team members.
BRAND  BOOK
2026
13pages
A4landscape
CMYKprint-ready
  • 01Cover
  • 02About the manual
  • 03Main brand
  • 04Logo Applications
  • 05Clearance area
  • 06Minimum reduction
  • 07Palette — HEX · RGB · CMYK
  • 08Institutional typography
  • 09Positive · Negative
  • 10Usage Restrictions
  • 11Business card
  • 12Email signature
  • 13Back cover
07 — Brand Assets
Asset Downloads
Professional packs ready to use. Every file uses the real logo with context-appropriate recolouring.
Appendix — Production Guide
A1 — Iconography
Icons that represent creativity, youth, and artistic expression, anchored in our young-fashion universe.
star
heart
sparkles
fire
trophy
eye
A2 — Gradients
Radial Sutil
radial-gradient(accent, bg)
Linear Vertical
bg → surface
Accent Duo
accent-1 → accent-2
A3 — UI Components

Buttons

Badges

Accent Neutro Sucesso Alerta
Specs
RadiusBtn: 999px · Card: 14px · Input: 10px
Transition.24s cubic-bezier(.16,1,.3,1)
Sombra0 16px 30px -18px rgba(0,0,0,.2)
Spacing8 · 16 · 24 · 40 · 64 · 96
A4 — Motion

Micro

200ms · ease-out

Entry

500ms · cubic-bezier

Page

800ms · ease-in-out